Platinum Toning Mask for Blond and Gray Hair. Anti-yellow action

Hair can become damaged due to the application of products for any chemical treatments such as bleaching, dyes, highlights, and more.

The Platinum treatment line by abril et nature is specially designed for maintaining dyed hair's vibrancy, combating unwanted undertones, and preserving the shine and color of your hair.

Enriched with natural ingredients, this line works both inside the hair, in its cortex, and on the outside, in the hair cuticle. Its violet pigments provide a subtle shade that neutralizes unwanted golden tones that often result after bleaching, keeping your hair color vibrant for longer.

The natural oils in the Platinum Shampoo and Platinum Toner Blonde Hair Mask are deposited on the hair's surface in the form of micro-droplets, creating a moisturizing and smoothing film that leaves your hair nourished and soft to the touch.

Additionally, the amino acids and keratin peptides repair the hair's keratin fiber, which may have been damaged due to bleaching, offering both internal repair in the cortex and external repair in the hair cuticle.

This product is suitable for daily use, strengthens and protects your hair, leaving it healthy, radiant, and with spectacular shine.

Water/Aqua/Eau, Cetearyl Alcohol, Ceteareth-23, Cetyl Alcohol, Cetyl Esters, Behentrimonium Chloride, Isopropyl Alcohol, Glyceryl Stearate, Acid Violet 43 /C.I. 60730 / Ext. D&C Violet 2,     Amodimethicone, Trideceth-12, Cetrimonium Chloride, Citric Acid, Propylene Glycol, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, Hydrolyzed Oat Protein, Hydrolyzed Sweet Almond Protein, Sodium Benzoate, 3-nitro-p-hydroxyethylaminophenol, Potassium Sorbate, Phenoxyethanol, Benzyl Alcohol, Fragance/Parfum, Citronellol,  Citrus Aurantium Peel Oil, Dimethyl Phenethyl Acetate, Hexamethylindanopyran, Hexyl Cinnamal, Limonene, Linalool, Pinene, Rose Ketones.

Apply the product by performing a light massage on the hair. Leave on for a few minutes and rinse with plenty of water.

Keratin Hydrolysate: obtained from sheep wool due to its similarity to human hair. Contains keratin pieces of various sizes. Larger pieces of keratin remain deposited on the cuticle surface repairing it. Smaller pieces penetrate through the cuticle to inside the cortex and help rejuvenate it.

Purple Pigments.

Positively Charged Conditioners: consists of two parts: one part that contains the positive charge neutralizes the negative charge of the hair fiber, eliminating static electricity and preventing frizz; another part, that is emollient (softening) and similar to the natural lipids of our scalp, provides moisture nourishing and conditioning the hair.

Nutritious Oils of Vegetable Origin: mostly derived from coconut. Present as tiny droplets in the composition of a shampoo or a cream. When the product is applied, those oil droplets deposit on the hair fiber surface creating a thin moisturizing and nourishing film around the hair.

Can I use a purple-toned mask on hair dyed a color other than blonde?

If your hair is dyed a color other than blonde, you may not need a purple-toned mask, as its primary function is to neutralize the yellow and orange tones that often appear in blonde or bleached hair. Instead, we recommend using products specifically designed to maintain and enhance the color of your dyed hair. We recommend trying our Revitalizing line (shampoo and mask) by abril et nature, specially formulated to care for your hair after alkaline treatments and extend the duration of the color.

Can I use the purple-toned mask on natural hair or only on bleached hair?

The purple-toned mask is especially effective on bleached hair, as it is designed to neutralize unwanted yellow and orange tones that often appear after a bleaching process. On natural hair, you may not achieve the same results, as there is no prior bleaching to neutralize. However, if your natural hair has yellow or orange tones that you want to correct, you can try the mask to see if it helps improve them, although the effect may not be as pronounced as on bleached hair.

How to maintain dyed hair color optimally?

To maintain the color and vibrancy of your dyed hair, it's essential to follow a series of specific care steps. First, we recommend using hair care products designed for dyed hair, such as sulfate-free shampoos and conditioners, which help preserve the color and prevent fading. It's also important to wash your hair with warm water instead of hot water, as hot water can remove the color more quickly.
Additionally, it's advisable to limit sun exposure, as UV rays can fade the color; in case of exposure, we recommend using products with UV protection. We recommend you to try our Hair Sunscreen Nature-Plex 1 and 2 sprays by abril et nature. Finally, it's beneficial to reduce the frequency of washing and use nourishing hair treatments to maintain hair health and prolong the color intensity.