If we are experiencing that our hair is looking unmanageable and out of control, it is because we are surely facing static electricity, especially those people who have fine and straight hair.
If the hair surface is damaged, it also bears a negative charge due to the breakage of keratin fibers. This negative charge causes hair to frizz, tangle and look scraggly and unhealthy.
Bain Shampoo Energic and Instant Mask Energic by abril et nature contain positively charged conditioning active ingredients. Their positive charge neutralizes hair's negative charge, thus eliminating static electricity and preventing frizz. In addition to the positive charge, those active ingredients are enriched with emollient substances that are very similar to the natural lipids of the scalp, which moisturize and condition the hair.
Aqua/Water/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Amodimethicone, Hydroxyethylcellulose, Cetyl Esters, Cetrimonium Chloride, Trideceth-12, Citric Acid, Hydrolyzed Keratin, Phenoxyethanol, Propylene Glycol, Potassium Sorbate, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Tetrasodium EDTA, Parfum/Fragance, Citronellol, Hexyl Cinnamal, Limonene, Linalool.
Apply the product by performing a light massage on the hair. Leave on for a few minutes and rinse with plenty of water.
Keratin Hydrolysate: obtained from sheep wool due to its similarity to human hair. Contains keratin pieces of various sizes. Larger pieces of keratin remain deposited on the cuticle surface repairing it. Smaller pieces penetrate through the cuticle to inside the cortex and help rejuvenate it.
Positively Charged Conditioners: consists of two parts: one part that contains the positive charge neutralizes the negative charge of the hair fiber, eliminating static electricity and preventing frizz; another part, that is emollient (softening) and similar to the natural lipids of our scalp, provides moisture nourishing and conditioning the hair.
Nutritious Oils of Vegetable Origin: mostly derived from coconut. Present as tiny droplets in the composition of a shampoo or a cream. When the product is applied, those oil droplets deposit on the hair fiber surface creating a thin moisturizing and nourishing film around the hair.